Questions brands ask us about Instagram creators

We get Instagram creators posting reels about your product every month. We find the ones whose followers are your kind of buyer, write the briefs, review every post before it goes live, track what each creator sells, and run the best reels as ads.

A paid partnership on Instagram carries a label with the brand's name, and Meta keeps a public record of them, searched by brand. We read that record for the brands you compete with, and the free audit lists who they pay and who they book again.

It's a post or reel a brand paid a creator for, with a "Paid partnership" label that names the brand. Every post we run carries it, with disclosures done properly.

We work with every platform. YouTube is usually the best for conversions, but depending on the product, Instagram and TikTok can work well too. Instagram is especially strong for retargeting ads through Meta.

Yes, we usually start with normal posts to see which creators click with your brand, then we get the rights to run ads from their accounts. Same ad, different sender: from the creator's handle it reads as a real person, not a brand, so it gets more trust and more clicks.

Usually it's one of a few fixable things: the wrong audience, a single one-off post, no real tracking, or a salesy post people scrolled past. We start with a defined pilot and scale only the creators who hit your cost per sale.

We look at how old the accounts leaving comments are, which helps us spot real fans instead of bought, fake followers. We also look at how many people ask real questions in the comments.

Exclusivity can be written right into the agreement, so your creators aren't promoting rivals. We set the category and the time window, so you won't see your creator with a competitor next week.

No honest agency can promise views or sales, because nobody can predict the algorithm. What we can do is line up the things that give you the best shot, like creators whose followers are your kind of buyer and creators brands keep booking again.

Yes. You approve the brief and the first video before anything goes live, and if you're a brand with strict rules, we'll even help you write the content plan and make sure it follows every rule.

The audit is free. After that, it depends on your products and how many creators you want posting, and we'll go through it on the call.

We'll send you over all the info before we meet. Then we'll review them together, and you'll talk to Alice or Dennis.